Graduate Certificate in Tourism

The Graduate Certificate in Tourism is an 18-unit course which is part of the Graduate Program in Tourism offered by the Faculty of Education, Humanities and Law. The course may be taken in intensive mode over one semester full-time, or the equivalent part-time.

Students must enrol in one of the following streams:

• Tourism stream
  
• Festival and Event Design and Management stream.
  

The Graduate Certificate in Tourism articulates with the 36-unit Graduate Diploma in Tourism and the 72-unit Master of Tourism.

• Admission requirements
• Course aims
• Learning outcomes
• Credit
  
• Program of study
  
  

Admission requirements

Applicants must normally hold an approved degree or equivalent qualification from an approved tertiary institution which includes a major in tourism or a related discipline (eg hospitality). However, the Faculty Board may, under certain circumstances, and subject to specific conditions, admit others who can show evidence of fitness for candidature.

Course aims

The course aims to meet the professional development needs of graduates with an interest in tourism. It draws on both theoretical and practical material and provides the opportunity for students to apply both the principles and the practical aspects of the course in a number of specialisations in tourism.

The Tourism Stream aims to:

• introduce tourism concepts and examine how they reflect the arts, culture, environment, and/or heritage of a place
• provide students with a broad understanding of the role of specialised fields in tourism, both in Australia and worldwide
• produce graduates who will act ethically as professionals within specialised fields of the tourism industry
• provide opportunities to apply both theoretical and practical knowledge and skills to specific case studies both on and offshore
• instil management and marketing skills necessary for professional endorsement within the industry
  

The Festival and Event Design and Management Stream aims to:

• provide students with a broad understanding of the role of festivals and events in tourism, both in Australia and worldwide
• introduce the concepts behind festival and event planning to reflect the arts, culture, environment and/or heritage of a place
• develop a framework for festival and event development with the opportunity to apply this framework to specific case studies both on and off shore
• produce people who will act ethically as professionals within the festival and event industry
• instil festival and event design, management and marketing skills necessary for professional endorsement within the industry
  

Learning outcomes

Tourism

The program is professionally oriented and is intended for people currently employed in the tourism or hospitality area, those who would like to be so employed and those who have an interest in developing knowledge and skills in one of the areas of specialisation.
Upon graduating, students will:

• be equipped with the appropriate knowledge, understanding, skills and attitudes for successful careers in tourism management;
• have developed effective oral, written and interpersonal communication skills for a variety of disciplines and collaborative situations;
• have developed evaluation skills to enable graduates to measure visitor satisfaction.
  

Festival and Event Design and Management

The program is professionally orientated and is intended for people currently employed in tourism, hospitality or festival or event management, those who would like to be so employed, and those who have a basic interest in developing their knowledge and skills in the festival and event management area. It provides students with an introduction to the basic concepts in festival and event management and the skills to apply this knowledge to a diverse range of festivals and/or events.

Upon graduating, students will:

• be equipped with the appropriate knowledge, understanding, skills and attitudes for successful careers in the design, management and marketing of festivals and events, from the smallest to the largest scales;
• have developed effective oral, written and interpersonal communication skills, working in a variety of disciplines in a collaborative team situation.
  

Credit

Students who have successfully completed the Industry Certificate in Festival and Event Design and Management at Flinders University may be eligible to receive 4.5 units of credit for the topic TOUR8111 Essentials of Festival and Event Design and Management and those who have completed the Industry Certificate in Interpretation may be eligible to receive 4.5 units of credit for the topic TOUR8115 Essentials of Interpretation. 

Program of study

To qualify for the Graduate Certificate in Tourism, a student must complete 18 units with a grade of P or NGP or better in each topic, according to the following program of study:

Stream - Tourism  

Core - Year 1 topics

 TOUR8111  Essentials of Festival and Event Design and Management  (4.5 units)
 TOUR8115  Essentials of Interpretation  (4.5 units)
 TOUR8116  Essentials of Tourism  (4.5 units)

Elective - Year 1 topics

Select 4.5 units from the following topics:

 BUSN9400  Workplace and Business Communication  (4.5 units)
 BUSN9401  Australian Workplace and Business Environment  (4.5 units)
 SCME8001  Screen and Media Production 1, Production  (4.5 units)
 TOUR8114  Tourism Research Methods  (4.5 units)
 TOUR8117  Essentials of Interpretive Tour Guiding  (4.5 units)
 TOUR8118  Destination Image and Tourism  (4.5 units)
 TOUR8123  Tourism Placement  (4.5 units)
 TOUR8126  Tourism Case Study  (4.5 units)

Stream - Festival and Event Design and Management

Core - Year 1 topics

 TOUR8111  Essentials of Festival and Event Design and Management  (4.5 units)
 TOUR8112  Festival and Event Design and Management Practice A  (4.5 units)
 TOUR8113  Festival and Event Design and Management Practice B  (4.5 units)
 TOUR8115  Essentials of Interpretation  (4.5 units)