Master of Tourism

The Master of Tourism is a 72-unit coursework degree which is part of the Graduate Program in Tourism offered by the Faculty of Education, Humanities and Law.

The degree may be taken over four semesters full-time, or the equivalent part-time.

Students must enrol in one of the following streams:

• Tourism
• Festival and Event Design and Management 

The Master of Tourism articulates with the 18-unit Graduate Certificate in Tourism and the 36-unit Graduate Diploma in Tourism.

• Admission requirements
• Course aims
• Learning outcomes
• Credit  
• Program of study
  
  

Admission requirements

Applicants must normally hold a Graduate Diploma in Tourism or equivalent qualification from an approved tertiary institution.
However, the Faculty Board may, under certain circumstances, and subject to specific conditions, admit others who can show evidence of fitness for candidature.

Course aims

Tourism Stream

The Tourism stream aims to meet the research needs of graduates with an interest in tourism, enabling them to undertake an in depth research-focused study. It aims to increase the theoretical knowledge and research skills required to develop appropriate depth of understanding of issues in tourism in a number of specialisations.

The Masters program draws on both theoretical and practical material and provides the opportunity for students to apply both the principles and the practical aspects of the course.

The course aims to:

• provide students with a broad understanding of trends in and the role of their specialised field in tourism, both in Australia and worldwide
• introduce the concepts behind their specialised tourism field and examine how they reflect the arts, culture and/or heritage of a place
• develop a framework for tourism management with the opportunity to apply this framework to specific case studies both on and offshore
• instil management and marketing skills necessary for professional endorsement within the industry
• produce graduates who will act ethically as professionals within their specialised field of the tourism industry
• provide students with the opportunity for a work integrated learning experience across a range of tourism sectors
• provide students will the opportunity to undertake and produce an extended research project/dissertation on a contemporary issue in the tourism industry.

Festival and Event Design and Management Stream

The Festival and Event Design and Management stream aims to meet the research needs of graduates with an interest in tourism, enabling them to undertake an in depth research-focused study. It aims to increase the theoretical and research skills required to develop appropriate depth of understanding of issues in tourism.

It draws on both theoretical and practical material and provides the opportunity for students to apply both the principles and the practical aspects of the course to a festival or event of their own choice.

It aims to:

• provide students with a broad understanding of the role of festivals and events in tourism, both in Australia and worldwide
• introduce the concepts behind festival and event planning to reflect the arts, culture, environment and/or heritage of a place
• develop a framework for festival and event development with the opportunity to apply this framework to specific case studies both on and off shore
• produce people who will act ethically as professionals within the festival and event industry
• develop skills and knowledge which allow students to apply the principles and best practices of festival and event design and management
• provide students with the opportunity for a work integrated learning experience in the festival and event industry

• instil festival and event design, management and marketing skills necessary for professional endorsement within the industry.

• provide students with a broad understanding of the role and importance of research in festivals and events, both in Australia and worldwide;
• provide students with the opportunity to undertake and produce an extended research project/dissertation on a contemporary issue in the festival and/or event industry.
  

Learning outcomes

Tourism Stream

The Tourism stream will enable students to increase the knowledge base on which their practice is grounded and to combine strategic thinking with creativity, knowledge and practical skills.

Upon graduating, students will:

• be equipped with the appropriate knowledge, understanding, skills and attitudes for successful careers in tourism management
• have developed effective oral, written and interpersonal communication skills for a variety of disciplines and collaborative situations
• have developed evaluation skills to enable graduates to measure visitor satisfaction
• be able to implement research concepts in specialised tourism fields and examine how they reflect the arts, environment, culture and/or heritage of a place
• have gained workplace experience in the tourism industry, including the opportunity to develop industry networks
• have developed effective independent research and analysis skills in a variety of disciplines and will have applied these in an investigative research project.

Festival and Event Design and Management Stream

The Festival and Event Design and Management stream is professionally orientated and is intended for people currently employed in tourism, hospitality or festival or event management, those who would like to be so employed, and those who have a basic interest in developing their knowledge and skills in the festival and event management area.

It builds on the basic concepts in festival and event management and provides the skills to apply this knowledge to a diverse range of festivals and/or events.

Upon graduating, students will:

• be equipped with the appropriate knowledge, understanding, skills and attitudes for successful careers in the design, management and marketing of festivals and events, from the smallest to the largest scales
• have developed effective oral, written and interpersonal communicators, working in a variety of disciplines in a collaborative team situation
• be able to implement research concepts in festivals and/or events and examine how they reflect the arts, environment, culture and/or heritage of a place
• have gained workplace experience in the festival and event industry (eg operations, management, marketing, design), including the opportunity to develop industry networks
• have developed effective independent research and analysis skills in a variety of disciplines and will have applied these in an investigative research project.
  

Credit

Students who have successfully completed the Industry Certificate in Festival and Event Design and Management at Flinders University may be eligible to receive 4.5 units of credit for the topic TOUR8111 Essentials of Festival and Event Design and Management, and those who have completed the Industry Certificate in Interpretation may be eligible to receive 4.5 units of credit for the topic TOUR8115 Essentials of Interpretation.

Students who have successfully completed the Graduate Certificate in Tourism will receive 18 units of specified credit towards the Master of Tourism and must complete 54 units with a grade of P or NGP or better in each topic, according to the program of study below.  Students who have successfully completed the Graduate Diploma in Tourism will receive 36 units of specified credit towards the Master of Tourism and must complete 36 units with a grade of P or NGP or better in each topic, according to the program of study set out below.

Students who have successfully completed the Graduate Certificate in Tourism (Festival and Event Design and Management) will receive 18 units of specified credit towards the Master of Tourism (Festival and Event Design and Management) and must complete 54 units with a grade of P or NGP or better in each topic, according to the program of study below.  Students who have successfully completed the Graduate Diploma in Tourism (Festival and Event Design and Management) will receive 36 units of specified credit towards the Master of Tourism (Festival and Event Design and Management) and must complete 36 units with a grade of P or NGP or better in each topic, according to the program of study.

Program of study

• Tourism
• Festival and Event Design and Management